How To Help A Neurospicy Entrepreneur
& Why The Standard Advice Doesn't Work
I like to help neurodivergent people tackle the things that hold them back as a solo entrepreneurs.
Assigning them a bunch homework (in an offer) isn’t effective because of the same reasons they struggle in the first place.
Convincing someone to commit time and effort with me is not easy with cold or lukewarm contacts.
I offer them one simple result. Something that stands in their way, whether they realize it or not. It can’t be too complex or wildly different from their current worldview until they are convinced I’m worth their time.
For a lot of people I’ve worked with (solo startups in unusual niches) they love what they do and want to share it, while being able to eat.
I start by focusing on those key requirements. What is it you love to do/share? How much money do you need to live?
I help them break down the money answer into three levels for goal tracking. Survive, alive, thrive.
All actions they take afterwards can be considered against this one question:
Are you moving closer or further from where you want to be?
My goal is to give them a clear win to walk away with, whether they want to continue working together or not.
I know pretty quickly if I can help them. But I’m not here to convince them they need me. I show them the first step, and then they know if they’re ready for my help or not.
…all that to say, I’ve identified some challenges but haven’t solved them all yet.
What is the smallest thing with the biggest impact you can help them with? The quicker you can get them there the better. Use a Call-to-action after their win to do more together.
What would that look like in your business?